A solid monthly content strategy was implemented, which covered the management of the program's social networks, the design, creation and adjustment of graphic pieces, as well as the development of an integrated communication strategy in various channels. This initiative allowed the program and its benefits to be widely disseminated among the public. Likewise, a mailing strategy was carried out to highlight key promotions of the program and publicize the different communication channels available.

During the contract period (2 years), the program experienced notable growth in several key aspects. Subscriptions to the program increased by 30%, indicating increased interest and participation by the target audience. Additionally, an impressive 50% increase in the show's social media following was seen, demonstrating increased online audience visibility and engagement. Regarding the use of promotional coupons from program partners, an impressive 40% increase was recorded, reflecting greater acceptance and use of the offers and benefits offered by the program.