EMO Materials From Colombia

Project Details

MATERIALES EMO S.A.S. stands out as an outstanding company dedicated to the commercialization of materials for construction finishes. Our primary mission is to exceed the expectations of its customers, providing them with products that not only meet the latest market trends, but also offer the best value for money.

Challenge

Design and implement a comprehensive content strategy oriented to the marketing of specialized materials for construction finishes. This initiative will include an efficient management of the digital advertising budget, with the clear purpose of generating qualified leads and, ultimately, boosting sales growth.

Solución

IGNIWEB assumes responsibility for the integral management of social networks, implementing a robust positioning strategy focused on content. This strategy involves the management of a dynamic content grid, with a total of 30 monthly publications (video Reels, Stories, Blogs). Through key channels such as Instagram and Facebook. Los resultados hablan de manera elocuente: en el transcurso de un año, hemos experimentado un notable incremento del 70 % en la cobertura del público objetivo. Asimismo, el tráfico de visitantes en diferentes salas de ventas a nivel nacional ha experimentado un aumento significativo, alcanzando un crecimiento del 40 %. Gracias a la implementación de una estrategia de pauta digital meticulosa y demográficamente dirigida, hemos logrado un incremento del 40 % en las ventas dentro de nuestras salas.

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Increase in sales