Camiones y Equipos del Café

Project Details

CAMIONES Y EQUIPOS DEL CAFÉ S.A.S. is an entity specialized in the import, commercialization and distribution of tractor-trailers and cargo equipment, incorporating state-of-the-art technology of German and American origin. This company is committed to providing its customers not only with an exceptional warranty, which transcends conventional standards, but also with a cost-benefit ratio that guarantees an efficient and low-cost operation.

Challenge

Design and execute a comprehensive content strategy focused on the marketing of Shacman trucks and its after-sales service. This initiative focuses on effective management of the allocated digital advertising budget, with the clear objective of generating qualified leads and ultimately driving increased sales. In addition, it will provide full agency support, including consultancy and the collaboration of our team of audiovisual creatives for the production of photographic and audiovisual content.

Solution

IGNIWEB assumes responsibility for the integral management of social networks, implementing a robust positioning strategy focused on content. This strategy involves the management of a dynamic content grid, with a total of 30 monthly publications (video Reels, Stories, Blogs). Through key channels such as Instagram and Facebook.

The results obtained over a two-year period are remarkable: we have experienced a 50% increase in target audience coverage. In addition, vehicle traffic in the after-sales service, aimed at maintenance and repairs, has registered a 30% growth. These achievements are attributed to the implementation of a meticulous and demographically targeted digital advertising strategy. It is relevant to note that sales of various Shacman units, such as tractors, dump trucks, mixers and chassis, have experienced a 35% increase. We are committed to continuous improvement and thank you for your contribution to this success.

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